SHAPED BY TRADITION, INSPIRED BY SINC NOVATION

Three generations have shaped Stiels-Werbedruck. Each of them managed to recognize changes in market requirements at an early stage, draw the right conclusions and adapt the company to these innovations again and again in an impressive manner.

In short, each generation has broken new ground without forgetting its origins. Being innovative by tradition is the trademark of this success. This is exactly what led to an impressive anniversary: 100 years of Stiels-Werbedruck.

100 years – Growing together

January 1, 2023

Stiels-Werbedruck was merged into the group of companies SINC NOVATION GmbH.

The group combines the Nettetal, Falkenstein and Belgrade sites and is now the market leader in loyalty products. The company also produces banking cards, credit cards, public transport cards, healthcare cards, membership cards and, as the only producer in Europe, SIM cards.

2019

Stefan Stiels leaves the company. Jakob Stiels focuses the company on loyalty products and positions SINC NOVATION as a sales brand.

2010

Official announcement of the distribution name "SINC NOVATION".

2005

Start of the partnership with ComCard. A milestone that set the course for a successful and future-oriented collaboration.

End of 1989

Takeover by the third generation, Jakob and Stefan Stiels. Both realized that only targeted specialization could secure the company. With the acquisition of new retail customers, they began to specialize in CRM products such as gift cards.

1966

Death of the founder and takeover of the company by his sons Walter and Hermann-Josef Stiels.

End of the 1950s

Specializing in illustration and form printing.

1933

Move to Kaldenkirchen. The decisive factor in choosing this location was its proximity to the Dutch tobacco, coffee and tea industry with its considerable demand for packaging material - a product in which Stiels-Werbedruck had specialized.

March 15, 1925

Jakob Stiels founds the Stiels-Werbedruck book printing company in Grefrath.

Jakob Stiels, Senior
“Successful companies recognize changing market needs early on and boldly break new ground.”