Advent calendar

The Ultimate Seasonal Marketing Tool

The pre-Christmas season is a magical time filled with anticipation and excitement. Custom-designed Advent calendars featuring your company logo present a premium opportunity to significantly enhance customer loyalty. Filled with high-quality chocolates and gift cards from your company, these calendars not only bring joy to your customers but also increase foot traffic and boost sales — benefits that extend well beyond the holiday season.

Product Description

The Ultimate Seasonal Marketing Tool

With intelligently managed gift cards embedded in the Advent calendar, you enjoy maximum flexibility and security during activation and redemption.

We assist you in steering your marketing goals and creating an optimal customer experience.

Marketing Potential

  • 24 individual compartments offer space for advertising partners, promotions, and creative marketing ideas.
  • Daily interaction opportunities during the most important consumption period of the year.
  • Diverse marketing options to integrate Christmas greetings and promotional messages.
  • Perfectly suited for in-store and online sales.
  • Packaging can be customized, including for regional sub-quantities.
  • At least three direct customer touchpoints: from calendar purchase to promo card redemption and linked marketing activities.

Revenue Boost

Increase in Basket Size

  • Credit on promo cards is perceived by customers as a win, not an expense.
  • Customers spend on average 25% more than the redemption value of the card.

New Customers

  • A significant portion of customers first come into contact with the gift card via the Advent calendar.
  • Every second recipient of a gift card goes on to purchase another.
  • 70% of all bundled gift cards generate additional sales beyond the standard basket.

Product Highlights

Smart Promo Cards

  • Multiple gift cards can be placed in the calendar, with intelligent activation and redemption management.
  • We handle the complete technical implementation for you.

Emotional Engagement

  • Intelligently implemented competitions and personalized Christmas greetings enhance the positive perception of your brand.

Target Groups

The Advent calendar is an all-rounder, appealing primarily to the following target groups:

  • Children
    For the little ones, opening the Advent calendar is a daily highlight. The chocolate sweetens the countdown to Christmas.
  • Families
    Advent calendars foster family rituals and shared moments, bringing parents and children closer together, creating lasting memories.
  • Adults
    Even adults enjoy a daily sweet break during the busy pre-Christmas season. For many, it has become a cherished tradition they do not want to miss.
  • Businesses
    For companies, Advent calendars are ideal gifts for employees and clients, strengthening relationships and spreading holiday cheer.

In Germany, Advent calendars are a

bestseller.

Approximately 22 million Advent calendars are sold annually, with around 73% being chocolate-filled calendars.

Since 2013, we have been producing customized Advent calendars, with production growing to up to 3 million calendars sold each year.

Impressions of our bestsellers

Realized Wins

%

successful business case

(due to additional sales and marketing effects)

%

redemption rate

(high customer retention and direct additional sales)

%

additional revenue with gift cards

(from on-top sales with promo cards)

%

additional sales per card

(average increase in sales for each redeemed promo card)

%

additional income from advertising space marketing

(doors, inserts, and inner pages can be marketed individually)

Business Case

Exemplary Business Case (based on factual experience):

With an 80% redemption rate, high customer retention is achieved, generating direct additional sales. The use of gift cards leads to a significant revenue increase of 70%, while each redeemed promo card generates an additional 25% in revenue on average.

Business Case Based on Actual Experience

  • Sale price: 12,95€
  • Contents: 2 promo cards with at least €5 each
    (valid for 6 months after activation)
  • Surprise Campaign: Every 4th card has a higher value (€10, €50, €100, €500, €1,000)
  • Redemption rate: 80%
  • Average additional sales per redeemed card: 25%
  • Growth: From 150,000 calendars to over 1.8 million in 6 years
  • Success rate: Annual out-of-stock situations as early as November
  • Realized Wins:
    70% additional revenue with gift cards
    25% additional revenue per card
    100% additional income from advertising space marketing
    100% successful business case

Service Promise

Comprehensive Brand Presentation from a Single Source

We offer a holistic service that supports your brand from its initial concept to its final display at the point of sale.

As your reliable partner, we manage every phase of the project, significantly easing your workload. We ensure seamless coordination of all processes, characterized by complete transparency, high flexibility, and remarkable results.

Our Range of Services

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1

Strategic Planning

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Creative Concept Development

3
3

Efficient Production

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4

Customized Logistics

5
5

Targeted Positioning

6
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Innovative Marketing

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7

Effective POS Activation

Let’s work together to make your brand shine – efficiently, creatively and successfully.