Gift Cards
An underrated growth driver
Gift cards have developed into one of the most successful product segments in European retail, generating multi-billion euro revenues.
Many programs do not reach their full potential – revenue opportunities and brand impact remain untapped. A gift card is not just a financial product.
It is the tangible distillation of the brand promise.
Systematic path to success
This is how the gift card becomes a brand booster
The gift card is an independent, highly profitable product category and a highly efficient promotion and marketing tool. Like all other products, companies should systematically manage gift cards and consistently leverage their brand-building potential.
Five steps to a powerful gift card
At SINC NOVATION, we use a multi-stage process to help companies create, analyze, and optimize their gift card program. These five steps show how to turn your gift card into a strong revenue driver, a true value creator, and an effective brand tool.
- Identify potentials & challenges
- Bring the brand to life
- Define goals and structure clearly
- Analyze resources and plan structures
- Professional program management
One big initiative will not lead to long-term success. Only the continuous optimization of many small details sets big things in motion.
Our Services
Sprint to a custom design for your product.
From the idea to the point of sale – we develop your product holistically.
We manage and optimize your gift card business.
Digital experiences for your product – interactive. innovative. individual.
Everything you need for POS success from a single source.
Scalable production at top prices – fast, flexible, efficient.
Scalable production at top prices – fast, flexible, efficient.
14% projected growth of the gift card market by 2031
70% of consumers redeem more than the card value
more than 71 billion EUR annual revenue with gift cards in EMEA retail and growing
Gift cards as a brand boost
In cooperation with the Multisense Institute and Harz University, we conducted probably the most comprehensive study in the German-speaking world on the impact of gift cards on brands.
Card is given as a gift
User consciously engages with the brand
The brand is actively experienced
Positive emotions are linked to the brand
More visibility and brand sympathy
The aim of the study was to scientifically analyze the influence of gift cards on brand development and perception.
For the first time, key effects could be data-based and quantified – particularly regarding:
- Touchpoint relevance
- Experience reach
- Volume of brand experience
We are happy to share the complete results, including insights tailored to your brand.
Gift cards make brands tangible – and more popular
Thomas Meeß – Managing Director
What sets us apart
We listen, analyze your needs precisely, and understand your goals.
We deliver real results and are accountable for them.
We develop a strategy that fits you perfectly and gives your business wings.
We understand the potential of modern technologies and use them quickly, effectively, and securely.
We share experiences transparently and honestly so that you benefit.
We are your partner with years of experience developing, producing, and realizing successful projects.
We are creative and dynamic professionals who make collaboration easy and enjoyable.
We are pioneers in the gift card market, with many years of experience in developing and managing gift cards, and we continuously track new developments.
Contact
Do you have questions about gift cards or want to discuss a project personally?
Our experts are here to support you – with know-how, experience, and a listening ear.
