The association represents the interests of its members by actively developing the prepaid market and is the point of contact for politicians, authorities and the public. It also publishes the magazine “PVD News” and organises PREPAIreD and the annual Prepaid Congress in Berlin.

The Prepaid Congress is the platform to find out about current legal guidelines from Brussels or Berlin and innovative developments. With the use case “Beauty and the Beast – Sustainable Emotional Giving”, SINC NOVATION showed in 2023 why sustainability is also essential for successful entrepreneurial action with gift cards.

The Art of Gifting – customer (re)activation with real cards

On 9 March 2023, the PREPAIreD premiere was hosted by SINC NOVATION, experts in the field of customer loyalty. The extremely successful event was held under the motto “The Art of Gifting – Customer (Re)Activation with Real Cards”. The focus was on the success factors of the gift card programmes of Amazon, Google, Apple and MediaMarktSaturn.

The limited number of participants helped to make the event even more personalised. This enabled a more direct exchange with renowned speakers and other participants as well as a transfer of knowledge through best practices. The response was impressive. The subsequent communal cooking and dinner in the cooking bar were also enthusiastically received and served as a platform for further dialogue and networking.